The power of social media is substantial. It has a strong effect on how we live, think, and do business. Social networking sites such as Instagram, Tik Tok, and Twitter captivate and hold an audience every second, day and night.
Seventeen years after Facebook launched, the social media platform has seen a drop in users. It doesn’t have the popularity it once conveyed so strongly a decade ago. Many younger people have abandoned Facebook. However, it still has a strong presence for both gender and various age groups.
According to Statista.com, as of July 2021, the largest demographic age group that uses Facebook is between 25 and 34, followed by ages 45 and 54. Facebook is very much alive.
However, many business owners have been wondering if Facebook is a relevant platform to market their products or services?
Why Do You Need A Facebook Page To Promote Your Business?
Having a Facebook business page is an effective way to connect and engage with your customers or clients. Creating a Facebook page that is dedicated to your company enables you to use it as a marketing tool, and it’s a tremendous advantage over your competition.
This is especially vital if you own a small business. Despite its decreasing popularity, Facebook is still the largest social media network worldwide.
It’s simply too big to ignore. Many users refer to Facebook when they are looking for a product or service. In addition, users are more likely to share and suggest a business or brand to their friends. Which, in return, gives you more attention.
What Makes An Effective Facebook Business Page?
Now that you know Facebook is a valuable marketing tool, it’s essential to have a business page that is engaging and explains to your business’s or brand’s target customer or client what your product or service is.
Another key element is to have a clear picture of what your business offers. When your audience comes to your page, they should have a precise understanding of who your business or brand is and how it can help them with their needs.
Always have a profile and cover photo of your company’s logo. Also, your Facebook business page should have links to your official website and how a customer or client can contact you, including your company’s phone number and email address. Some additional features your Facebook business page should have are:
- Categorization: It’s necessary to categorize your page to be easily found by your target customer or client.
- Call to action: Every business page needs a call to action. A Facebook business page has a button. You can utilize this button by arranging your page’s visitors to click on it to learn more about your brand, product, or service. Also, to click like, learn more, sign up for a newsletter, book an appointment, or message your company.
- Up to date posts: Posting current content on your business page will show visitors that your company is active in engaging status updates. Posts such as inspirational photos, questions, and links to articles related to your business can amuse a visitor. Also, you as a business can make the visitor feel welcome by communicating in conversations, responding to customer’s questions, comments, and showing that you are there to help the customer or client with a problem or service they need.
How Does A Facebook Business Page Bring In More Revenue?
A great benefit of having a Facebook business page is it can drive in more sales. It’s a great resource to market your product or services. You can showcase what it is you are offering. According to Neil Patel, 78 percent of Americans say they’ve discovered products on Facebook.
It doesn’t just stop at having a Facebook business page. There are Facebook business tools that can help boost your company’s online presence.
Facebook advertising is influential in business marketing. According to emarketer.com, nearly all social media marketers feel that Facebook is essential to social media marketing success. Facebook has over 2 Billion users. That’s an extensive outreach of potential customers.
Facebook collects data on what users are looking for and what they are interested in. Targeted ads can direct users to the kind of products and services they are looking for, which is fantastic news for any business and brand. Excellent call to action features Facebook ads have are:
- Sign up
- Contact us
- Learn more
- Shop now
- Book now
- Click like
Ultimately, Facebook advertising is a way to accelerate more traffic to your website where customers can learn more and decide to make a purchase or book a service.
Facebook Insights is another effective tool that business owners can use for their page. It tracks user interaction and provides information about your content and audience.
Using this tool can be beneficial for knowing the best time to post, the most suitable time of the week to write a post, and the type of content that followers find fascinating.
Also, it gives in-depth information such as your business page’s demographics ( age and gender), likes, actions on the page, and reach. It’s an amazing way to narrow down your marketing to a specific group of people.
By implementing Facebook Insights, you, as a business owner, can optimize your Facebook business page to reach and post intriguing content that will motivate visitors to do business with you.
Yes, Facebook Is Still Relevant For Business Marketing
To conclude, Facebook can boost a business and bring in profitable direct traffic to your official website. Many companies are benefiting from the publicity Facebook can offer.
While other social media networking sites have their place, Facebook provides a lot more for business owners.
Social media networking is vital for every business. Although Facebook has been around for a long time now, don’t underestimate the power that marketing on Facebook can bring.
Since Facebook is not a new social media platform, many consumers trust the networking giant more than other sites. It strengthens your brand’s awareness to people who may not know what your company can do for them as consumers.
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